American Dream at Work
While working at WeatherTech, I was able to collaborate with the social team to come up with some timely campaigns to market their products.
For Super Bowl LIV, we teased the commercial airing nationwide by pulling clips and stills to create assets, focusing on Instagram and LinkedIn. We used bright colors, geometric patterns and callouts to create a system of graphics and GIFS for the event based on the “Made in America” theme. We used interactive Instagram stories with a lighter tone to keep customers active during the game.
Client:
WeatherTech
Timing:
February 2022
Role:
Art Director and Designer
Team:
Mike Baroni (Creative Director), Jenny Rush (Copywriter) + In-House Photography
Watch the full commercial here
GIFs made from clips of the commercial with stand-out quotes
The System for Stories
We created a clear system of backgrounds for Instagram stories. This included a textural image of a WeatherTech product juxtaposed with a football-related texture. These were made so they could be rotated and flipped to create more options the social team to use while they worked day of the game.
A new message
We used screen grabs from the commercial to create simple treatments for LinkedIn. The tone and messaging for these were based on the “employment in the US” theme of the commercial and included open-ended questions for the customers
