Making Spills Less of a Mess
While working at ICF Next, I was part of a small team working on social activations for Bissell Homecare. We focused on having a friendly, down-to-earth tone of voice. We wanted to stand out from our competitors by being being lighthearted and a little funny with the way we approached our product and our point of view.
Client:
Bissell Homecare
Timing:
2018
Role:
Art Director, Designer, Production
Wear white after Labor Day
To showcase the power of Bissell cleaners, we set out to show how their Revolution machine really works. For our Labor Day post, we focused on the concept of wearing white after Labor Day. We show white carpet that is stained with a variety of brightly colored messes and show how the machine can bring carpets back to white.
“White After Labor Day” Team:
Nina Orezzoli (Creative Director), Rachel Knoll (Photographer), MK Smith (Producer)
Behind the scenes of our photoshoot day
Our storyboard for the shoot
Take the stress out of stains
We show how some of summer’s “best” stains happen in a dramatic slow motion. Before the spill hits the carpet, we show a super that prompts what the summer stain is. In the final shots, the stain is cleaned with Bissell spot cleaning products.
These are a series of three videos. Set up will be a medium shot (the subject of the shot is in frame with minimal surrounding) with a slight angle to alleviate any extraneous background showing, of the spill happening to create the stain, in slow motion. The process of stain removal is be shown in an overhead video set up, sped up for time.
This was a small “scrappy” team so I was responsible for art direction, sourcing product, reserving production space, shooting, modeling, and editing the final footage.
“Summer Stains” Team: Joel Wheat (Creative Director + Production Assistance), Jameson LaMarca (Copywriter)
Break up with your
mop and broom
We created Text Stories, screenshot-style videos of text conversations to keep viewers immersed, as if it is a “phone takeover”. Users see the conversation appear as they are written, including the dreaded text awareness bubble. To add humor to the conversation, we show how “messy” the mop is, even in their style of texting (including spelling errors, short hand, and the ever-overwhelming all-caps)
This was a small “scrappy” team so I was responsible for art direction, shooting, “acting”, and editing the final footage.
“Text Stories” Team: Joel Wheat (Creative Director), Jameson LaMarca (Copywriter + Production)
