Visualizing Trust

While working at Edelman, I worked with the internal IP team and other creatives to design a cohesive look and feel across multiple platforms to announce the company’s yearly report on Trust.

This look focused on a simplistic, clean approach to allow the information and data to stand out. We used consistent elements based off the shape of the company’s logo to create a pattern. This was used as a texture, as well as a frame for content. These also include a simplified color palette of black, white and an electric blue, and minimal usage of fonts; a sans serif for informational and data pieces and a serif for all larger callouts.

My specific role was creating social assets across all platforms (focusing on Instagram, Instagram Stories, and LinkedIn) to coordinate with the presentation, web, email, and print assets. I also worked on internal collateral for employees to share in conversation with current clients.